Meet Heather Marianna

The Queen of Beauty Brand Building, Manufacturing, & Celebrity Gifting Lounges

I launched Beauty Kitchen in 2012 after leaving my 9-to-5 job, turning my passion for skincare, DIY beauty, and natural ingredients into a thriving brand. What started as a YouTube series teaching at-home beauty recipes quickly evolved into a full-scale beauty empire—and I’ve never looked back.

Through years of hands-on experience, I built successful beauty brands from the ground up, including manufacturing, private labeling, wholesaling, and retail strategy. From product formulation to pricing, marketing, public relations, business credit, payroll, and beyond, I’ve done it all—and learned the hard way so you don’t have to.

I’ve even taken a company public and remain the majority shareholder, proving that I don’t just talk about success—I create it. My expertise has been featured in countless books and articles, solidifying my reputation as an industry leader in beauty brand development, manufacturing, and scaling businesses to new heights.

Celebrity Gifting Lounges – Exclusive Exposure for Brands

In addition to brand development and manufacturing, I am also the producer of the #1 Celebrity Gifting Lounge for the Oscars and Emmys Week. These exclusive, high-profile events give brands unmatched exposure by placing them directly in front of A-list celebrities, influencers, media, and top industry insiders.

Brands that participate in my gifting lounges have been featured in major publications, gained celebrity endorsements, and secured national media attention—opportunities that can be game-changing for businesses looking to increase visibility and credibility. Whether it’s beauty, fashion, wellness, or lifestyle brands, these events offer a unique and powerful marketing platform to help brands stand out, connect with VIPs, and drive sales.

Beyond Startups – Coaching for Existing Brands

Already have a beauty brand or business but feeling stuck? I coach both new and established brands to help them get back on track, expand, and get noticed. Whether you need to revamp your strategy, break into new markets, increase sales, or build brand awareness, I’ll help you create a clear action plan to move forward.

If your business isn’t where you want it to be, I’ll help you identify what’s missing, refocus, and scale smartly—whether that’s fixing pricing, marketing, product expansion, or securing media opportunities. Success isn’t just about starting strong—it’s about staying competitive and continuously evolving.

Why Work With Me?

They don’t call me the Queen of Manufacturing for nothing. I offer low minimum order quantities (MOQs), unmatched flexibility, and access to over 400 white-label formulas—so you can launch your beauty brand with ease. Whether you're looking for custom formulations, ready-to-go private label products, or tailored coaching on branding and business strategy, I have the resources and expertise to bring your vision to life—fast.

Over the past decade, I’ve helped countless entrepreneurs, celebrities, and TV personalities launch and scale their beauty brands through private labeling, brand development, and business strategy. I know firsthand what it takes to bring a concept from idea to retail-ready success—and I’m here to help you do the same.

Get the Right Support to Build & Scale Your Dream Brand

Success doesn’t happen by chance—it happens by having the right guidance and strategy. The most successful entrepreneurs invest in coaching, and I believe that having the right mentor can be the difference between struggling and thriving. I’ve worked with coaches myself, both in business and personal growth, and I know how powerful the right support can be.

Through my one-on-one coaching, digital workbooks, mini-courses, and product development packages, I offer customized solutions for beauty entrepreneurs at every stage—whether you're just starting out, need to refresh your strategy, or are ready to scale big.

If you're ready to launch your dream beauty brand—or take your existing business to the next level—I'm here to help you avoid costly mistakes, fast-track your success, and build something truly sustainable.

Let’s create something amazing together! Check out my workbooks, mini-courses, or book a private call with me. Not sure where to start? I can tailor a package to fit your exact needs.

Want to see my work in action? Head over to the [Press Page] to check out my latest interviews and features.